Media Handlers

“I wrote this play because
I’m fascinated by celebrity, the people who shape it, who protect it and who let it go unchecked..”

Zara Jayant

Cast in The Publicist. (Photo: Frederick Goff)

They say to start writing about what you know and here Zara Jayant, who works in PR, has penned a play about a publicist (Julia Pilkington) working for a novelist Marcus (Joe Flynn).  Marcus’s novel is autobiographical and about his struggle with adulthood after a terrible childhood and has hit the best seller list with success for the frankness and relatability of his emotions.  

Our publicist has no name, just her generic title but she is doing her best to get the right kind of publicity for her client who happens to be an old friend, then called Andy.  We see her advising him and pitching for an interview with journalist and television presenter Olivia (a marvellously expressive Julia-Hetta Johnson).  “Idris” the publicist hints at.

Marcus says that he’s no good with words and can’t handle an interview.  She reminds him that he’s a writer but he says it’s speaking he has problems with! There is also this mysterious woman with exceptionally shiny, luscious hair called Natasha, whom we see making a TikTok video about the endangered species ingredients for her shampoo.  I liked this scene fitting in like an advert break. Yes it is very witty and there is lots to laugh at in The Publicist

Julia-Hetta Johnson. (Photo: Joanna Shuan)

The fly in the ointment comes when details of the proposed film are revealed with the Studio not being forewarned and the publicist is interviewed and threated by two of the cast wearing dark glasses as studio personnel.  The publicist knows Marcus’s wife who is expecting a baby.  As well as handling the press for Marcus’s book and film, she is also concerned with his image and has to fight a shit storm which has her literally pulling her hair out. 

Marcus sets the publicist an unpleasant task, to do with his philandering and she is faced with the fall out after luring the target with the potential of a publishing deal.  The pitched for Breakfast television interview goes ahead and we meet the two, fawning, over the top hosts, Jamie and Jasmine (Joe Flynn and Julia-Hetta Johnson).  There is a great denouement to this play and the publicist has travelled a realistic arc where her reputation is so tightly wound up in that of her client.  

The actors are believable.  Julia Pilkington switches from manipulative to flirty to persuasive, finely.  Joe Flynn has the most difficult role.  Julia-Hetta Johnson has a versatile and interesting acting range excelling at comic moments.  As Natasha, Georgina Collins shows two sides of her personality. 

Emily Ritchie, who is also a real life press manager, co-directs with the writer in the tiny space that is the Libra Theatre Café using clothes racks between scenes. Being a publicist sounds like an exciting show biz job but its complexity handling these personalities isn’t always easy.  I’d like to see this play developed for a much longer run as it is such a promising start.  I was reminded of the task of the publicist in trying to protect The Salt Path from the harmful publicity – but there’s another play!

Julia-Hetta Johnson, writer and codirector Zara Jayant, Julia Pilkington and Joe Flynn in rehearsal. (Photo: Joanna Shuan)

Production Notes

The Publicist
 

Written by Zara Jayant

Directed by Emily Ritchie and Zara Jayant

Cast

Starring:

Julia Pilkington

Julia-Hetta Johnson

Joe Flynn

Georgina Collins

 

 

Information

Running Time: 60 minutes

Booking to 10th August 2025

Theatre:  

Half Way Productions

at the 

Libra Theatre Café

37 Chalk Farm Road

London NW1 8AJ

Reviewed by Lizzie Loveridge

at the Libra Theatre Café

on 8th August 2025